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There were many things I recognised when I entered production, due to the fact that the photos were taken in 360 degrees. It’s an advantage when you can recognise things; that took away a lot of the stress.



The game looks the same as in real life, which is an advantage. You can put people in unsafe situations without there actually being an unsafe situation.


AB InBev

I recommend Play It because it’s a very innovative project, and they can reach a very large number of people in a very complex brewery, just like the Leuven division.